Julie Merrill is a business consultant, podcaster, standup paddleboard instructor, entrepreneur and CPA (inactive). 

Julie's mission this year is to help 100 active sports business owners in stand up paddle board (SUP), SUP yoga, kayak, and outdoor fitness DOUBLE their client base and business! Let's work together to grow your active sports business!

Listen to the PODCAST

Listen in on Julie's interviews with other active sport business owners and gain valuable tips and lessons learned.


Talk to Julie directly

Looking for 1:1 feedback in your business?  Schedule a FREE 15 minute clarity call with Julie.


Watch on YouTube

Watch our Youtube videos on business, active sports, SUP, tech hacks and marketing and Subscribe.


7 TIPS to Fill Your SUP classes and tours

  • FREE ebook 
  • Easy to consume
  • Actionable steps
  • Learn what others are doing that is working!
Send these to my inbox

Connect and Collaborate


Follow me on Snap and have some fun with me on my everyday behind the scenes adventures.


Facebook Group

Connect and collaborate with other SUP, SUP yoga, kayak and outdoor fitness biz owners.


I Recommend....

From software to paddleboarding gear and products, see what Julie recommends.


Julie Merrill, aka The Paddleboarding CPA

Julie Merrill is an entrepreneur, podcaster, SUP instructor, adventure seeking enthusiast and a CPA (inactive).  For years she has been an integral part in companies seeking to start, grow and accelerate. From small businesses to startup companies graduating to IPO, Julie has seen hands-on what works and what doesn't. 

Her mission is to help 100 active sports businesses double their income in 2018.  Learn from her years in business, marketing insight and lessons learned to help you gain clients, grow your active sports business around your passion, while making money on and off the water. 

Email: [email protected]

What Others Are Saying....

"I've worked with Julie over the past 15 years across several companies. Julie has been invaluable in establishing and growing the essential foundational components required to build and grow a business. At the same time, Julie is amazing at helping to make any part of a business run more efficiently. This allows team members to get critical time back that can be spent on the most pressing opportunities. Julie is smart, adaptable, a joy to work with and one of the most reliable individuals I've had the pleasure to work with."

Darrius Thompson
CEO of SweetLabs

"When I think of the wide range of challenges she has taken on from finance to accounting to HR to product management to partner management and how she has exceeded expectations in every role, I can only sum up how impressed I have been by Julie's versatility as such: "Julie of all trades, master of all."..."

Chester Ng
Partner at Atomic

"Julie jumped into our company amidst internal transition on our operations team and managed to confidently and clearly provide guidance that enabled us to improve operations performance without missing a beat. We are lucky to have had her on the team and I would not hesitate to recommend her to anyone searching for a capable finance/accounting/operations consultant. "

Mike Bruner
Director of Corporate Strategy at SweetLabs

Join The Paddleboarding CPA Inner Circle

Enter your info to keep up-to-date on active sports business trends plus marketing and business tips direct from Julie.